What is Meta? The digital world keeps evolving, and you may feel left behind sometimes. Communication happens faster and in different ways, and we get that it can get confusing. But thanks to its constant development, you can get the latest updates through different sources and have the opportunity to understand them better. 

So, if you’re not into social media itself, you may be wondering, “what is Meta?” It surely has been what everyone’s been talking about lately, and it can get confusing. To keep it short, Facebook Inc recently announced that the company would be rebranded to “Meta.” 

But, all existing products (Instagram, Facebook App, and WhatsApp) will remain the same. So, why did they take that decision? What does it mean for social media marketers? You’re about to find out; read on!

First Things First: What is Meta?

Meta comes from the Greek “beyond.” In this case, it refers to the company’s mission to help people connect in different dimensions, whether that be a physical space or a virtual one.

This is not the first time Facebook has rebranded itself. When the company first started, it was only available to university students. After a while, it opened up to the public and became available for anyone older than 13 years. The name “Meta” is not new either. It was first introduced in 2017 when Facebook Inc bought meta.org.; this was a biomedical research tool that analyzed and connected millions of scientific outputs.

Is The Metaverse A Game Changer For Social Media Marketers?

The short answer is: not much. For now, Facebook’s decision to rebrand won’t significantly impact social media marketers. The company has stated that its products will remain the same and that there will be no changes to how they operate.

What Happens Next?

Meta could make a significant impact on social media marketing in the future. Since the company continues to explore different dimensions, new products and features will be introduced at some point. This will give social media marketers effective tools to excel in the platform.

Only time will tell what the future holds for Meta and social media marketers. For now, we can only wait and see how everything evolves.

Don’t Wait For The Future; Start Investing In Paid Social Media Services Today!

If you’re looking to stay ahead of the curve, consider investing in paid social media services. Paid social media platforms like Facebook and Instagram offer a great way to reach your target audience. 

And with paid advertising, you can target your ads to specific demographics, interests, and even behaviors. So, if you’re not already using paid social media services, now is the time to start; and we can help you. 

ESLO NYC is a digital marketing agency that provides platform management, paid media, and creative services. We’re all about helping our clients thrive. Our team of experts will craft outstanding strategies to help you achieve your goals, and we’ll exceed your expectations by far. Go ahead and reach out to us today; create your future NOW!